Katie interviews Gerda Larsson, cofounder and managing director of The Case for Her, an impact fund that invests in for-profit companies and organizations that work on women and girl's health. Gerda discusses what an impact portfolio is and how it operates, why she and her cofounders began The Case for Her and decided on an impact investing model, and what types of initiatives the fund is investing in around the globe now. Gerda and Katie discuss the fund's focus areas of menstruation, female sexual pleasure, and menopause, and how lifting social taboos surrounding these topics has humanitarian and economic impact. Gerda also gives advice on what simple, everyday steps people can take if they want to advance women's equity but don't know where to start.
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